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science team. increasingly that sort of function is becoming a core function of the campaign. used to be to the extension of data it was left for fund-raising or you could buy vendors our consultants. and now, you know, people will have call them different things but there's basically the core function of a modern campaign to people, especially on the photo site, just crushing and processing data. >> if any of us were to go to the romney campaign or the obama campaign and where to look around the headquarters, how many people, is there a lot of young staff? what does it look like? >> guest: chicago, dozens of people depending i had how you define it, analytics him and then in every state they are hiring for jobs that are dated jobs, voter file managers, targeting directors, that's, you, the obama campaign will have thousands around the country and i guess hundreds of them are directly interacting with the data everyday. >> host: do you think one of the parties, republicans or the democrats, is more adept at using this technique? or are they all sort of at the same level? >> guest:
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